Does CSR influence profit margins?



Title:Does CSR influence profit margins?


Articles (Tidsskriftartikler)
Authors:Blomgren, A.
Research group:Velferd og politikk (Welfare, Policy and Politics)
Distribution restriction:Open
Published by:John Wiley & Sons, Ltd. and ERP Environment,
Additional information:
Corporate Social Responsibility and Environmental Management. Article first published online: 21 OCT 2010;DOI: 10.1002/csr.246;Published by: John Wiley & Sons, Ltd. and ERP Environment;

The literature on the business case for Corporate Social Responsibility (CSR) ;has identified possible mechanisms for CSR to increase profits. Other parts of ;the CSR literature argue that any strategy yielding above-average profits will ;be imitated by competitors and profits driven down to industry average; ;consequently, CSR may only be a strategy for achieving average profits. The ;empirical research on the relationship between CSR and profits, consisting ;mostly of quantitative studies, has thus far proved inconclusive and many ;studies are challenged on methodological grounds. This paper presents the ;results of interviews with senior executives of 15 of the largest textile ;companies on the Norwegian market. The aim of the paper is to investigate the ;relationship between CSR and profits while avoiding the most important ;methodological pitfalls of the quantitative research and acknowledging the ;distinction between CSR as a strategy for achieving average profits and as a ;strategy for achieving above-average profits..;;;;;;;;;;;;

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