2018-416

Stages in transforming product- to service-oriented business models

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Title:Stages in transforming product- to service-oriented business models

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Conferences (Konferanser)
Authors:Aas, T.H.
Breunig, K.J.
Hydle, K.M.
Hellstrøm, H.H.
Research group:Velferd, innovasjon og politikk (Innovation and Industry)
Distribution restriction:Open
Published by:Ispim / IRIS, https://www.researchgate.net/publication/328963894_Stages_in_transforming_product-_to_service-oriented_business_models

Additional information:
ISPIM Connects Fukuoka, At Fukuoka, Japan, del av Proceedings of ISPIM Connects Fukuoka 2018 Bitran, I.; Conn, S.; Huizingh, K.R.E.; Kokshagina, O.; Torkkeli, M.; Tynnhammar, M., Del 8. (ISBN-prefiks: 978-952-3351) Published by: Ispim / IRIS, https://www.researchgate.net/publication/328963894_Stages_in_transforming_product-_to_service-oriented_business_models

Abstract:
This empirical paper assesses the change process of transforming business models from product- to service oriented. In particular, we investigate the role of management in the development and implementation of a servitization strategy. Extant research suggest that this process can be understood as either top-down or bottom-up driven. Our study reveals that servitization is achieved through very heterogenous processes, but these processes are often a complex combination of top-down, bottom-up and external serendipitous initiatives. Our findings also indicate that both internal contingency factors such as strategy, firm size and organizational culture, as well as external contingency factors such as the market characteristics, affect the characteristics of the change processes. The study is based on qualitative data collected in five manufacturing firms catering to the Norwegian energy and maritime sector. The phenomenon should be further explored also in other sectors.

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International Research Institute of Stavanger
Mailing address:
Visiting address:
P.O. Box 8046, N-4068 Stavanger, Norway
Prof. Olav Hanssensvei 15, 4021 Stavanger


Phone:
Fax:

+47 51 87 50 00
+47 51 87 52 00

General email address: firmapost@iris.no