2018-417

Strategizing for servitization: From products to innovating in services

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Title:Strategizing for servitization: From products to innovating in services

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Conferences (Konferanser)
Authors:Hydle, K.M.
Hellstrøm, M.M.
Aas, T.H.
Breunig, K.J.
Research group:Velferd, innovasjon og politikk (Innovation and Industry)
Distribution restriction:Open
Published by:Ispim / IRIS, https://www.researchgate.net/publication/328964036_Strategizing_for_servitization_From_products_to_innovating_in_services

Additional information:
ISPIM Connects Fukuoka – Building on Innovation Tradition, At Fukuoka, Japan, Proceedings of ISPIM Connects Fukuoka 2018 Bitran, I.; Conn, S.; Huizingh, K.R.E.; Kokshagina, O.; Torkkeli, M.; Tynnhammar, M., Del 32.Published by: Ispim / IRIS, https://www.researchgate.net/publication/328964036_Strategizing_for_servitization_From_products_to_innovating_in_services

Abstract:
The transition from product- to service-oriented business models is very challenging due to the fact that companies need to develop new services that are not yet in the marketplace. The literature suggests that the strategy practices behind such pervasive transformation, necessitate the involvement of both suppliers and customers, and are likely to require and benefit of some degree of openness. However, there are different ways such open strategy practices evolve and succeed. This paper explores how contextual factors influence differently open strategy processes for servitization.

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International Research Institute of Stavanger
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International Research Institute of Stavanger
Mailing address:
Visiting address:
P.O. Box 8046, N-4068 Stavanger, Norway
Prof. Olav Hanssensvei 15, 4021 Stavanger


Phone:
Fax:

+47 51 87 50 00
+47 51 87 52 00

General email address: firmapost@iris.no